Client: Danza Dance Academy – Denise Danzo
Scope: Promotional Post Card
Design: The client wanted a new look for various promotional print materials. I created this vibrant color scheme to be applied across these new marketing pieces to give them some life and excitement. The typography is fun and child-like and the graphics are feminine and modern.
Client: Pool Boy Rejects – Jason McNabb
Scope: Logo
Design: Pool Boy Rejects is a group of college boys who do various home improvement labor tasks during the summers. They wanted a logo that was fun, cool, and grungy that they could use on future marketing material.
Client: Talia Strahler
Scope: Logo & Flyer
Design: Talia is an extremely smart and personable high school student who is looking to make some extra money tutoring other students. She needed a simple informational flyer to promote her services and gain clients. I designed the book logo which represents the various areas of study she can tutor in. The typography resembles a typewritter font which subtly relates back to the educational theme. I incorporated the logo into a flyer that she can easily print on her own printer. It clearly organizes all of her information into 3 bordered boxes. The playful pattern reflects Talia’s friendly personality.
Client: Bloom Yoga & Wellness – Julie Wallace
Scope: Website
Design: After previously designing various print material for Bloom Yoga & Wellness, the client wanted to reflect these designs in a new website for her company. I teamed up with my husband, Dan Murphy, to create this website for her. All of the colors and graphics are derived from the previous design work I had done for Julie which creates a consistent brand image for her. We incorporated a slideshow of images that link to the various pages as well as navigation bars which allow for multiple browsing options. Overall, the site is designed to reflect the calming nature of the Yoga practice while promoting her business as a professional and desirable studio.
Client: 1881 Photography – Nikki Mutz
Scope: Logo
Design: I developed this logo to help establish an identity for the client as well as for use in various web & print applications down the line. She knew she wanted offset type for the “1881″ and an overall look that was clean and elegant with a modern sophistication. After establishing the design & layout for the typography, we explored several graphics that would tie the two lines of text together. The end result is a clear, legible logo with a visually interesting play on positive & negative space and a pop of color.
Client: JMRoss Photography – Jessica Ross
Scope: Logo & Business Card
Design: The client desired a black and white logo that could be used on her website and as a watermark on her photography. The logo design was then used to create a double sided business card. A modern script font transforms the simple name of the company into a visually interesting graphic.
Client: Bloom Yoga & Wellness – Morgan & Julie Wallace
Scope: Flier, Schedule, Punch Card, Business Card, & Letterhead
Design: This material was developed for Bloom Yoga & Wellness, a woman-owned yoga studio in Castle Rock, CO. The client already had her logo created by a graphic designer in Connecticut and had printed a black and white brochure and flier. However, she was dissatisfied with the lackluster results and wanted to infuse her advertising material with some personality that would help promote the business. Using the previously designed logo, I created new eye-catching color layouts for a rack card intended for door to door advertising as well as a full page flier providing potential clients with information about her business. I then applied the new scheme to her client punch cards as well as some graphic elements of her new website created by Dan Murphy. I later designed a business card and letterhead using the same schemes.
Client: Myself
Scope: Save the Date Card
Design: Upon deciding on a small destination wedding in Mexico, my husband (then fiance), and I wanted to send out a simple save the date card to our guests. The vibrant sunset colors and palm leaf silhouette were used to promote the idea of the beach destination. The juxtaposition of the script font with the simple sans serif font gave it a fun personal touch wile also making the details easy to read. Needless to say, it got people pretty excited to hear more about our wedding plans.
